iziana Terenzi is a great Italian brand famous, above all, for its highest quality wax products. The Terenzi family has ancient origins dating back to the Roman days of the tales of Horace. The surname derives from Tres enses (three swords), and fades back in time into the cradle of civilization.
Guglielmo Terenzi truly embodied the spirit of the inventor and the artist. Alongside him throughout his long life, his wife Luigia (Bigia) - a strong, practical woman who indulged her husband’s interests with discretion while at the same time guaranteeing stability and solidity for the idealistic dreams of a man who met princes and kings during his military career. Luigia set up a little artisan laboratory in a small room of the big family home; the first brick in what would become a tale of over 40 years, passed down to the current day, generation by generation.
Guglielmo had always loved perfumes, especially colognes; he created his own personal collection of them, using natural essences from his beloved land. His love of music and syncopated rhythm always seeped into his creations like an author’s signature.
He taught his son, Evelino, the art of olfactory harmony. The little artisan workshop gradually grew bigger, increasingly epitomizing the character of Evelino. An olfactory memory has always guided his children, Tiziana and Paolo, in their ongoing search for a colossal new challenge amid the work carried out by their predecessors.
The family bond holds them firmly together, just as the oak sinks its roots into the ground, providing the fruit of knowledge for generations living beyond time.
Even today, the focus is still on unique creations, natural and valued raw materials, and painstaking attention to detail, because every single creation that leaves the premises is a child of the Terenzi family.