I

neke – is an American niche brand characterized by a creative approach to the philosophy of each fragrance. Ineke Ruhland, the creator and the owner of the brand, is a classically-trained perfumer creating original fragrances in her independent studio in San Francisco. Born and educated in Canada, she moved to Europe in 1988 for a career in the fragrance industry. After working in the Netherlands, England and France, she found herself passionately drawn to the creative role of the professional “nose”. So in 1996, she began her formal perfumery studies at ISIPCA in Versailles, France, the only university-level perfumery school in the world. She consolidated her study of traditional techniques with sojourns to Grasse, the Provencal city that spawned perfumery in France. Following three years of apprenticeship at a fragrance house in Paris, Ineke moved to San Francisco to blend her perfumery skills with her love of design, literature and the arts in the creation of her perfume “stories”.